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eleven lessons on how detailers
short, honest, no upsells inside the lessons. the same playbook the agency uses for its own customers, written for solo mobile detailers who read between jobs. about ninety minutes total across eleven lessons. mobile-friendly. progress saves in your browser.
01 / pricing
~8 mineffective-hourly calculatorwhy you're charging half what you should
the effective-hourly math nobody walks you through. plus the three-tier menu structure that converts better than five. plus the on-site bolt-on plays that lift margin per stop without lifting labor.
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02 / repeats
~7 minreactivation script generatorthe 90-day reactivation playbook
three texts a day. five minutes. nine to eighteen booked jobs per quarter with zero ad spend. plus the four hook templates that out-convert anything else. plus the script generator that personalizes them by vehicle.
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03 / google
~8 mingbp scorecardthe google business profile that actually ranks
video verification is now the only path for service-area detailers. zip-code zones beat radius targeting. ten myths debunked, including the geotag-your-photos one. plus a ten-question scorer that grades your current profile against 2026 best practice.
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04 / free leads
~8 minread onlyfree client acquisition that doesn't feel like begging
the friends-and-family kickoff that gets you the first twenty clients. the referral incentive that beats percentage discounts every time. the nextdoor rules nobody tells you. the cross-promo partners worth chasing. the car-meet posture that doesn't burn the brand.
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05 / video
~7 mincontent idea generatorvideo content for detailers who hate being on camera
three to four reels a week beats daily posting in 2026. the 1.5-second hook formula. the four-pillar rotation that prevents burnout. the asmr-over-music rule. plus a content-idea generator that turns your services and city into ten post seeds.
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06 / paid
~8 minad budget split calculatorpaid ads without the $1,500/mo agency tax
meta vs google lsas vs google search ads. the $500-$2,000 budget floors that actually return. the pinkerton background-check gauntlet. the negative-keyword list every detailer needs day one. plus a budget split calculator that maps your spend to expected lead volume.
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07 / editing
~7 minread onlythe 5-minute mobile edit
capcut vs instagram edits in 2026. the templated five-clip workflow that turns a raw detail into a posted reel in under five minutes. the color-grade settings that don't blow out the wet look. the export settings that survive platform compression.
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08 / ai
~8 minprompt bundle generatorai workflows that don't sound like ai
the business-brain project setup. the prompt commands that strip the ai tells. the metadata-purge workflow for getting around meta's ai-info label penalty in 2026. plus a prompt-bundle generator that gives you ten ready-to-use prompts seeded with your business specifics.
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09 / fleet
~9 minfleet quote calculatorfleet + b2b: the $2,000/mo retainer customer
dealerships, body shops, corporate fleets, uber driver retainers, RV parks. the b2b channels that beat any consumer marketing for cash-flow predictability. plus a fleet quote calculator that maps vehicle count × cadence into a monthly retainer number.
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10 / legal
~8 minread onlyinsurance, llc, sales tax — the boring stuff that bankrupts you if you skip it
general liability minimums by state. why an llc beats sole proprietorship for a mobile detailer. when sales tax applies to detailing services (it varies wildly). picking the entity that doesn't trigger gbp suspension. the contracts that are non-negotiable for paid work.
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11 / hiring
~8 mintrue-cost calculatorthe first-employee playbook
when to hire. 1099 vs w2 (and why most detailers get this wrong). route-splitting math. paying for chemicals and uniforms. the conversation that prevents your first hire from quitting in month three. plus a true-cost-of-an-employee calculator that includes everything the spreadsheet hides.
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no email signup, no gated chapters, no paid tier inside this course. interactive widgets save your progress in your own browser only. the agency builds and runs the booking sites and retainer automations for paying customers separately; the lessons above teach the strategy in full whether you ever talk to us or not.