guide·growth·$1,500

the booking-ops +get-found-on-Google package.

growth ships everything starter does, plus brand-elevated styling + deposit collection + the booking ops stack underneath, plus 3 SEO-optimized service pages so customers searching '[your signature service] near me' on Google actually find you. here's what shipped + how to use it.

dollars on the line

what growth actually unlocks (in dollars).

stripe deposits = ~30% no-show rate eliminated. on 20 bookings/mo at $80 avg that's ~$480/mo recovered.
3 SEO service pages = ~3-5 cold-Google bookings/mo once indexed (60-90 days post-launch) = $300-500/mo new revenue at $100 avg. people searching '[your signature service] [your city]' end up on your site instead of a competitor's.
1 fleet contract signed in first 90 days = $1,200-3,000 = covers the whole site twice over.
zone surcharges = $150-250/mo captured on outer-zone jobs you used to absorb.
Maintain retainer (60d free): branded comms + reactivation SMS = ~3-5 extra repeat bookings/mo = $240-400/mo of revenue that would've ghosted.

payback math · Conservative: $1,300/mo of new + recovered revenue. Pays back the $1,500 site in 5-7 weeks. After that, every dollar is profit.

what your tier includes

the build, end-to-end

from starter tier

1-page mobile-first site — hero, services, gallery, contact, FAQ. real services + real prices (pulled from your IG, not invented).
smart zoning widget (binary in/out, zip check) — kills the 'are you in my area?' DMs before they happen.
cal.com free setup with 2-way google calendar sync — bookings land on your real calendar automatically.
.ics calendar invite on every booking with 3 customer-facing reminders pre-baked (7d / 24h / 1h).
custom domain — three paths: bring your own (free), $50 add-on for us to register a new one, or free <slug>.detailingsites.agency subdomain.
30-day Care retainer trial (auto-converts to $35/mo at day 30 unless cancelled). Care covers branded customer comms (booking confirmation, 24h reminder, post-service thank-you) + abandoned-payment recovery.
30 days active support (open-ended ask-for-anything) + 3-month uptime promise.

growth tier adds

full brand-elevated multi-section site (5-7 sections: hero, services, gallery, about, FAQ, contact + brand polish pass).
3 SEO-optimized service pages — your two staple services (full detail + interior detail) plus ONE signature service you pick at intake (mold remediation, pet-hair removal, ceramic coating, paint correction, headlight restoration, fleet detailing, exterior wash + wax, or RV/boat). Each page emits Schema.org Service + FAQPage + BreadcrumbList JSON-LD and lands in your sitemap so Google can rank you for the specific service in your specific zip codes.
3-tier service-area map with travel-fee math baked in (free / +$15 / +$25 by ring).
single-vehicle intake (make + model pre-fills the booking + customer name + zip).
stripe deposit collection ($50 default, configurable) — direct to your stripe account via cal.com's stripe app.
customer SMS reminders (in addition to the email + .ics reminders Starter ships).
custom domain INCLUDED — year 1 free, $20/yr renewal if we registered it.
60-day Maintain retainer trial (auto-converts to $75/mo at day 60 unless cancelled or stepped down to Care $35/mo). longest active-revenue trial of any tier under Pro.
60 days active support (open-ended ask-for-anything) + 6-month uptime promise.

+ always included on every tier

live demo URL before you pay — site goes up at <slug>.detailingsites.agency the moment we DM you (or within 48h of payment for self-serve buyers). 7-day clock is for polish + tier features + custom domain promotion.
their actual service packages + real prices (pulled from IG, not invented)
linktree replacement — the demo URL becomes their IG bio link
cal.com free setup with email + SMS reminders
.ics calendar invite on every booking with 3 reminders pre-baked (7d / 24h / 1h)
google calendar fallback for detailers who refuse cal.com
beauty-preserved authority — we filter post-purchase requests that would ruin layout

your retainer · maintain · 60 days free

your free Maintain retainer is live underneath this site.

what maintain runs for you· 60 days free · then $75/mo

everything Care includes (branded confirmation + 24h reminder + thank-you + abandoned-payment recovery), plus:
weekly Sunday-evening run-sheet email — your week ahead, grouped by day + service zone, printable.
1st-of-month stats email — bookings + deposits + top zip codes + month-over-month deltas. you'll know your numbers without opening a spreadsheet.
post-service review-request emails — automated 24h after every appointment. drives your google + IG review count without you remembering to ask.
customer-reactivation SMS at 90 days inactive — pulls back the customers who'd otherwise ghost. ~5% reactivation = ~3 extra repeat bookings/mo on a 60-customer book.

why this matters

Maintain is the active-revenue layer on top of customer-experience comms. without it, abandoned deposits vanish silently, your review count stays flat, repeat customers fade, and you have no visibility into which zips are actually profitable. Maintain turns the site from 'a place customers book' into a revenue system that runs while you sleep.

After 60 days, $75/mo or step down to Care ($35/mo) anytime to keep the customer-experience features without the active-revenue layer. Cancel anytime, no contract.

your deliverables

what to do this week

empty driveway pledge

inherited · starter

what it is: a printable, brand-themed plaque (US Letter PDF) with your on-time arrival promise, photo-confirmed before/after, no surprise fees, and signed business name. pick 1 of 15 layouts. pin it in the van or hand it to fleet prospects.
when to use it: print it the day your site goes live. show it on your IG story when you launch.
why it matters: trust is the bottleneck before your first 5 reviews land. a signed pledge in your customer's hand removes the 'is this guy legit' objection that kills 30-40% of cold-DM bookings before they reach the calendar.

ig bio swap pack

inherited · starter

what it is: 3 rewritten ig bios using your actual handle + service style, plus a recapture DM for ghost leads + a 7-day launch sequence for the bio swap. text-template files you copy-paste.
when to use it: swap your bio the day your site goes live. run the 7-day launch sequence in parallel. send the recapture DM to anyone who DM'd in the last 30 days but never booked.
why it matters: average linktree converts ~1-2% of bio visitors. a one-tap booking page converts 6-10%. on 500 IG visits/mo that's the difference between 5 bookings and 35. the recapture DM alone usually pulls 3-5 ghost leads back into the funnel in week 1.

fleet inquiry one pager

growth

what it is: single-page fleet sales sheet branded in your colors + a paired cover email. send the moment a fleet manager asks 'do you do fleets?'
when to use it: save it now. you'll need it within 30 days of launch — fleet inquiries land more often than you'd think.
why it matters: fleet contracts run $1,200-3,000 each. one signed in your first 90 days pays back the entire $1,500 site twice over. losing one because you couldn't send a polished sheet within an hour costs more than this whole tier.

first five reviews playbook

growth

what it is: 0-to-5 launch-week burst playbook for the chicken-and-egg phase before your Maintain review-request cron has data to walk. exact text scripts for your last 5 paying customers + objection handling for the 'i don't have google' line.
when to use it: run it in launch week. once you hit 5 reviews, the Maintain cron takes over and runs the steady-state ask after every booking.
why it matters: 5 reviews is the threshold where google local pack starts ranking you above unrated competitors. burst playbook closes that gap in 7-14 days instead of 3-6 months of waiting for organic asks. typically 1-2 extra cold-search bookings/week after = $300-600/mo new revenue.

questions on any of this?

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