guide·pro·$3,500

the fullops stack.

pro tier ships everything growth does, plus the operational layers that scale a one-van outfit into a 4-van team without doubling your admin time. and the scope flexes — the bullet list below is the always-shipped baseline; the bottom section is what we add per detailer based on what's actually eating your week.

dollars on the line

what pro actually unlocks (in dollars).

  • 1 fleet retainer signed = $1,500-5,000/mo recurring. covers the $3,500 in a single month.
  • tri-route booking + alerts = ~5 hrs/wk admin recovered = $500+/mo of your hourly rate back.
  • 6 SEO service pages targeting multiple specialties = ~6-10 cold-Google bookings/mo once indexed = $600-1,000/mo new revenue. multi-keyword ranking means you show up across the full intent spectrum (ceramic, correction, mold, fleet, etc.), not just one.
  • pricing audit on a $10k/mo book = $2-3k/mo margin lift from zone-aware pricing.
  • 11-contract pack = every fleet inquiry gets a polished response within minutes instead of dying in DMs.

payback math · Worst case: $1,600/mo of new + recovered revenue. Pays back the $3,500 in ~2-3 months. With one fleet retainer signed, payback is one month — and the contract keeps paying every month after.

what your tier includes

the always-shipped baseline

from starter tier

  • 1-page mobile-first site — hero, services, gallery, contact, FAQ. real services + real prices (pulled from your IG, not invented).
  • smart zoning widget (binary in/out, zip check) — kills the 'are you in my area?' DMs before they happen.
  • cal.com free setup with 2-way google calendar sync — bookings land on your real calendar automatically.
  • .ics calendar invite on every booking with 3 customer-facing reminders pre-baked (7d / 24h / 1h).
  • custom domain — three paths: bring your own (free), $50 add-on for us to register a new one, or free <slug>.detailingsites.agency subdomain.
  • 30-day Care retainer trial (auto-converts to $35/mo at day 30 unless cancelled). Care covers branded customer comms (booking confirmation, 24h reminder, post-service thank-you) + abandoned-payment recovery.
  • 30 days active support (open-ended ask-for-anything) + 3-month uptime promise.

from growth tier

  • full brand-elevated multi-section site (5-7 sections: hero, services, gallery, about, FAQ, contact + brand polish pass).
  • 3 SEO-optimized service pages — your two staple services (full detail + interior detail) plus ONE signature service you pick at intake (mold remediation, pet-hair removal, ceramic coating, paint correction, headlight restoration, fleet detailing, exterior wash + wax, or RV/boat). Each page emits Schema.org Service + FAQPage + BreadcrumbList JSON-LD and lands in your sitemap so Google can rank you for the specific service in your specific zip codes.
  • 3-tier service-area map with travel-fee math baked in (free / +$15 / +$25 by ring).
  • single-vehicle intake (make + model pre-fills the booking + customer name + zip).
  • stripe deposit collection ($50 default, configurable) — direct to your stripe account via cal.com's stripe app.
  • customer SMS reminders (in addition to the email + .ics reminders Starter ships).
  • custom domain INCLUDED — year 1 free, $20/yr renewal if we registered it.
  • 60-day Maintain retainer trial (auto-converts to $75/mo at day 60 unless cancelled or stepped down to Care $35/mo). longest active-revenue trial of any tier under Pro.
  • 60 days active support (open-ended ask-for-anything) + 6-month uptime promise.

pro tier adds

  • fleet / multi-vehicle intake (5+ vehicles in one booking) — handled in-widget, no second form.
  • tri-route booking destination — cal.com default + optional crm webhook (urable, orbisx, jobber, zapier) + google calendar. one customer action, three systems updated.
  • native detailer alerts on every booking-paid via Stripe app push + Stripe SMS + Cal.com host email (no extra app to install, no per-message cost, setup SOPs included).
  • 6 SEO-optimized service pages — your 2 staples (full + interior detail) plus your signature service plus 3 additional specialty services you pick at intake (ceramic, paint correction, mold, pet hair, headlights, fleet, RV/boat, etc.). Each page emits full Schema.org markup (Service + FAQPage + BreadcrumbList) and lands in your sitemap. Multi-keyword Google rankings means you show up for the searches your competitors don't even know exist.
  • 11-contract pack (5 fleet retainer + 6 single-job retail) + how-to-use-contracts guide. brand-themed PDF + DOCX, OpenSign-ready.
  • pricing power audit — 60-min call + written audit doc covering zone surcharge potential, market rates, competitor positioning.
  • 90-day Maintain retainer trial (auto-converts to $75/mo at day 90 unless cancelled or stepped down to Care $35/mo). longest trial of any tier.
  • 90 days active support + 12-month uptime promise (strongest of any tier).
+ always included on every tier
  • live demo URL before you pay — site goes up at <slug>.detailingsites.agency the moment we DM you (or within 48h of payment for self-serve buyers). 7-day clock is for polish + tier features + custom domain promotion.
  • their actual service packages + real prices (pulled from IG, not invented)
  • linktree replacement — the demo URL becomes their IG bio link
  • cal.com free setup with email + SMS reminders
  • .ics calendar invite on every booking with 3 reminders pre-baked (7d / 24h / 1h)
  • google calendar fallback for detailers who refuse cal.com
  • beauty-preserved authority — we filter post-purchase requests that would ruin layout

your retainer · maintain · 90 days free

your free Maintain retainer is live for 90 days — longest of any tier.

what maintain runs for you· 90 days free · then $75/mo
  • everything Care includes (branded confirmation + 24h reminder + thank-you + abandoned-payment recovery), plus:
  • weekly Sunday run-sheet email grouped by day + service zone (critical when you're juggling fleet + retail in the same week).
  • 1st-of-month stats email — bookings + deposits + top zip codes + MoM deltas (your real margin dashboard).
  • post-service review-request emails — automated 24h after every appointment. fleet decision-makers check reviews before signing; you need this constantly running.
  • customer-reactivation SMS at 90 days inactive — recovers ghosted retail customers while your fleet contracts compound underneath.

why this matters

at Pro scale you can't manually run customer-experience comms while also chasing fleet contracts and pricing optimization. Maintain runs the steady-state revenue ops in the background so you can focus on the high-leverage work (fleet sales calls, route planning, capacity scaling). without it, the ops complexity of pro becomes admin overhead instead of revenue leverage.

After 90 days, $75/mo or step down to Care ($35/mo) anytime. Cancel anytime, no contract. Most pro detailers stay on Maintain because the review-request + reactivation automations alone return ~3-5x the monthly cost.

your deliverables

what ships with every pro engagement

    01

    empty driveway pledge

    inherited · starter
    what it is
    a printable, brand-themed plaque (US Letter PDF) with your on-time arrival promise, photo-confirmed before/after, no surprise fees, and signed business name. pick 1 of 15 layouts. pin it in the van or hand it to fleet prospects.
    when to use it
    print it the day your site goes live. show it on your IG story when you launch.
    why it matters
    trust is the bottleneck before your first 5 reviews land. a signed pledge in your customer's hand removes the 'is this guy legit' objection that kills 30-40% of cold-DM bookings before they reach the calendar.
    02

    ig bio swap pack

    inherited · starter
    what it is
    3 rewritten ig bios using your actual handle + service style, plus a recapture DM for ghost leads + a 7-day launch sequence for the bio swap. text-template files you copy-paste.
    when to use it
    swap your bio the day your site goes live. run the 7-day launch sequence in parallel. send the recapture DM to anyone who DM'd in the last 30 days but never booked.
    why it matters
    average linktree converts ~1-2% of bio visitors. a one-tap booking page converts 6-10%. on 500 IG visits/mo that's the difference between 5 bookings and 35. the recapture DM alone usually pulls 3-5 ghost leads back into the funnel in week 1.
    03

    fleet inquiry one pager

    inherited · growth
    what it is
    single-page fleet sales sheet branded in your colors + a paired cover email. send the moment a fleet manager asks 'do you do fleets?'
    when to use it
    save it now. you'll need it within 30 days of launch — fleet inquiries land more often than you'd think.
    why it matters
    fleet contracts run $1,200-3,000 each. one signed in your first 90 days pays back the entire $1,500 site twice over. losing one because you couldn't send a polished sheet within an hour costs more than this whole tier.
    04

    first five reviews playbook

    inherited · growth
    what it is
    0-to-5 launch-week burst playbook for the chicken-and-egg phase before your Maintain review-request cron has data to walk. exact text scripts for your last 5 paying customers + objection handling for the 'i don't have google' line.
    when to use it
    run it in launch week. once you hit 5 reviews, the Maintain cron takes over and runs the steady-state ask after every booking.
    why it matters
    5 reviews is the threshold where google local pack starts ranking you above unrated competitors. burst playbook closes that gap in 7-14 days instead of 3-6 months of waiting for organic asks. typically 1-2 extra cold-search bookings/week after = $300-600/mo new revenue.
    05

    branded contract pack

    pro
    what it is
    11 brand-themed contracts (5 fleet retainer + 6 single-job retail) + a fleet-inquiry pre-pitch one-pager + a how-to-use-contracts guide. plaque-41 emerald/copper/champagne palette, Inter font, your logo + colors injected at render. 10 universal clauses + right-to-cure + payment-terms boilerplate auto-included. OpenSign-ready PDF + editable source. NOT attorney-reviewed; general agreements, seek counsel if formalizing.
    when to use it
    send within 24h of any inquiry. the speed of response is the moat.
    why it matters
    fleet retainers run $1,500-5,000/mo of recurring revenue per contract. one signed in your first 60 days makes back the entire $3,500 in a single month and keeps paying. without templates ready in your inbox, fleet inquiries die in DMs because the response window closes.
    06

    pricing power audit

    pro
    what it is
    60-min audit call + a written audit doc covering your current pricing vs zone surcharge potential, market rates, and competitor positioning in your top zip codes.
    when to use it
    book the call within 14 days of launch. read the doc, apply within 30 days. revisit quarterly.
    why it matters
    pro detailers leave 20-30% on the table without zone-aware pricing. on a $10k/mo book that's $2-3k/mo of margin walking out the door. this audit tells you exactly which zones + services to reprice.

custom-scoped additions

what we add per detailer

these are notdefault pro inclusions — they're configurable add-ons we scope on the 30-min call. pick what eats your week, skip what doesn't.

  • custom intake forms (rv, dealership, mobile crew dispatch, ceramic-only)
  • additional crm webhooks beyond the default (zapier, custom endpoint, slack)
  • additional SEO landing pages beyond the 3 included
  • tri-route booking math tuned for high-volume / multi-zone ops
  • instagram ads + google ads management (priced separately)
  • white-label sub-detailer sub-pages if you have contractors

ready to scope?

book a 30-minpro scoping call.

book a call →

no commitment, no slide deck. you tell us what's eating your week, we tell you what we'd build.

questions on any of this?

email the owner →